A single fictional clinic, taken from one brief to a complete patient-acquisition system. It covers every layer a real engagement produces: the offer, the funnel, the landing page, the ad set, the follow-up, the AI voice agent, the dashboard, and the weekly report. The names and numbers are illustrative; the build is the same one I ship for clients.
Sample, not a client. "Bloor West Dental" is invented for this walkthrough. The system below is the one I build for real clinics. See it shipped at Orbit and CISNET.
One offer carries the campaign: a $99 new-patient exam, X-rays, and cleaning, booked this week. Specific price, specific scope, specific urgency. It answers the first three questions a cold prospect has before they read anything else.
The whole path, from the ad click to the booked chair. Each step is code I own, not a no-code wrapper.
A static page that loads fast and leads with the offer. The booking form sits in the hero, above the fold, on mobile first.
Three angles on the same offer, each a distinct reason to click. Run together, the winner shows itself in the data inside a week.
Formats per angle: square (1:1) and story (9:16), so one angle covers feed and reels. Creative images are produced per brand; this page shows the copy and structure.
Speed to first contact decides the funnel. The system texts within 10 seconds of the form submit, not hours later.
Compliance built in: consent captured at the form, STOP handling on every message, and a sending window that respects CRTC rules.
The agent calls the lead, qualifies on script, and hands a clean record to the front desk. It never confirms a treatment or a price it was not given.
One screen the front desk watches. Every lead, its stage, and the next action, with the call recording and transcript one click away.
A plain-English summary, sent every Monday, built from the ad spend, the pipeline, and the bookings. No dashboard login required to read it.
At the end, the clinic owns the system. No platform fee, no lock-in, nothing that breaks if I disappear.
This is one fixed-scope build, not ten separate hires. Send the workflow and I'll map it to a sprint and a price.